We have sent the record-breaking number of 100 wines on tour in Germany: Whether in a hip industrial loft in Berlin or in the futuristic BMW-museum in Munich – these wines fit in any scenery. For a whole day, wine fans could get advice from sommeliers, test their wine knowledge at the wine poker table and enjoy tasting exciting wines. Spanish music and delicious tapas rounded off the event and created an amazing sensory experience.
Same same, but different – the two “Taste the Best” Events differed like day and night. While in Munich the light-flooded location made the wines shine during the day, in Berlin they were rather night owls, while in the south the tasters could choose between leisurely enjoyment and audacious games at the Rioja poker table, in the capital a DJ heated up the atmosphere and the audience enjoyed themselves in the lounge bar and in front of the photo box.
Everyone had fun and the big winners were clear from the start anyway: the winemakers of the so creatively presented TOP 100 Rioja wines.
Client: Rioja DOCa | Project: Roadshow/ Wine fair for consumers | © Pictures: Rioja DOCa