The ‘Next Level’ ProWein Stand

ProWein is the most important wine trade fair in the world. Thousands of exhibitors are trying to get attention from trade visitors, countless stands are packed tightly together. For the perfect ProWein booth that stands out from the crowd, we only take the best ingredients and a lot of time for preparation: that’s our recipe for success!


Design a completely new 220 square metre stand, place it in the heart of the Spanish hall, make it look spectacular and comfortable at the same time, add a large MasterClass Arena in which branch stars such as Master of Wine Tim Atkin entertain visitors every hour, season it with unconventional seminars where food pairing is sometimes done live with liquid nitrogen and finally add your own chill-out area and tapas that are almost better than in Spain! Enjoy!

Client: DOCa Rioja | Project: ProWein stand and programme | © Pictures: DOCa Rioja