Imagine you are producing popular wines and selling a lot of them, but your wine region is still quite unknown to consumers. This was the situation of our French client Pays d’OC IGP. We have set out to change that. How? With a completely new image!
We have to admit that the Pays d’Oc IGP was dealing with a luxury problem: the diverse wines are extremely popular in Germany and sell like hot cakes, but hardly anyone notices which delicious wines actually end up in their shopping basket.
Our solution: A strong visual campaign that emphasises the French origin of the wines and their diversity by reaching for the consumers’ hearts in a charming way.
Client: Pays d’Oc IGP | Project: New image | © Pictures: Pays d’Oc IGP | Partner: Piratas