A well conceived strategy is the solid foundation of every good marketing campaign. From the initial market analysis and target group definition to the communication strategy and the individual brand appearance – we at ff.k Public Relations will advise you on all strategic questions concerning your project or product.
Analysis
What is the structure of the German and and the Swiss market? How are your products distributed, who actually sells and buys them? What opportunities are opening up for you in the target market and what challenges may you be facing? The better you know your target group, their preferences and behaviour, the more directly and precisely you can present yourself and your product.
A well-founded market analysis sets the course for a successful campaign in the wine and food sector. From a detailed SWOT analysis to a target group description, ff.k Public Relations helps you to assess your current situation.
Strategy
Based on your individual wishes and goals, we create your very own marketing strategy for a targeted, creative and effective communication: for both large-scale annual campaigns and individual projects, we will work with you to develop your long-term communication strategy tailored to your target group. We select the appropriate measures, pay attention to the proper timing and find the right cooperation partners. Your successful public appearance is our mission. We support you from the concept and organisation to the final implementation. At ff.k we always keep your wishes in mind and offer our services transparently and flexibly.
CI & Image
A memorable logo, an easy to remember slogan, an eye-catching visual with high recognition value – your brand presence is largely determined visually. That is why ff.k works with selected experts in graphics and design to develop a corporate identity that conveys your core message and guarantees brand visibility.
From the development of a well thought-out CI and a uniform branding to the subsequent promotion, we think globally – and we also take care of the production of any promotion material.