What is the use of the best brand message if no one notices? Or the point of a great tasting event if no one comes? None! That is why ff.k Public Relations always takes a holistic approach to communication. We make sure that your topics and core messages are seen, heard, read and experienced over and over again.
Integrated communication = selected channels + tailor-made content + the right target group, all tailored to each project – this is our magic formula, in which we successfully mix paid, owned and earned media.
Press and Media Relations
With over 20 years of experience in the wine and food business, we know all relevant trade and consumer media on the German and Swiss market. We have been working closely with many press representatives for a long time. The personal approach to journalists, editorial visits and proactive agenda setting are as much a part of our PR work as writing and publishing press releases, tracking down topics in editorial plans or providing product samples.
We offer virtual editorial visits with just the right press contacts for you. For this, we use video conferencing to create individual interview situations in a perfectly branded online meeting room, where our client gets the opportunity to have a very exclusive talk with a journalist. We take care of the technical set-up and the hosting. To make this experience complete, we make sure the journalist receives products in advance for a live tasting!
Media cooperations, advertisements or a promotion? A sweepstake in a gourmet magazine, an advertorial at the new food online platform or a radio spot at the city’s most popular station? You can communicate in many different ways. And in many channels. We will find out which channel is the perfect one for you and your product. Cross-media is what we keep in mind here all the time: We combine print and online media, digital and mobile communication, never forget about social media extensions and of course always have circulation, reach and interaction rates in mind.
At ff.k Public Relations, we design your individual media plan, book you the best spots and ad spaces, layout everything in time and meet every deadline. Promise!
Press Trip/Blogger Trip
The most memorable experiences are the personal ones. The most intense impressions of the character of a wine region are naturally gained on a trip. And let’s face it: Tasting wines with the winemakers in the wine region is our most favourite thing! So we invite opinion leaders and influencers to join us. Together, we climb the steep mountain path to the small family winery, help with the harvest, experience the sunset in the vineyard, question the young winemaker about taking new paths, walk for miles in ancient, underground cellars and enjoy dinner and enjoy dinner with the friendly winemaker family. We support you in the planning of your press, multiplier or blogger trip, by putting together the perfect travel group and accompaniment on site, thus ensuring unforgettable experiences.
Blogger and Influencer Marketing
Content creator, influencer, blogger, brand advocate and thought leader? What actually are micro-influencers and are there also micro-bloggers? Don’t worry, we speak the language of performance marketing and help you understand it too! Bloggers and influencers from the wine and food sector can be great multipliers to reach a selected target group directly, authentically and with lasting effect. Whether you need a large-scale social media campaign or a focused individual cooperation – together we will decide what is most useful for your campaigns!
Anyone can communicate. We want to reach B2B contacts! And to ensure your message reaches as many people as possible, we explore the possibilities of direct marketing and the own media channels of ff.k to the fullest. Whether newsletter or event invitation, by post, telephone or e-mail – the personal and individual approach is extremely important to us when addressing your target group directly – of course always GDPR-compliant. Depending on project requirements, we draw on our constantly updated database with 15,000 B2B contacts from the media, trade and HoReCa.
Social Media and Website
You would also like to be on Facebook, Instagram and Pinterest, instead of having only others write about you? Choosing the proper social media channel is not an easy decision and should be well considered. But we are good at thinking things through, and we can do digital too! Whether post, story or supporting ad campaign – for ff.k, the implementation of a coherent online presence is naturally part of a complete digital communication strategy. This also includes targeted advertising according to your requirements like reach, interaction or website traffic. And if your website could use a German update, we will take care of that as well – from UX to SEO and everything that goes with it.