We admit it: For us, B2C marketing means being the center of attention. We want to inspire consumers directly, taste, try, eat and drink together – in short: create long-lasting tasting opportunities that convey your image and influence purchase decisions in the long term. This includes not only placement in the right context – i.e. at the right event as a sponsor – but also eye-catching advertising in the consumers everyday shopping environment.
We at ff.k regularly check trends and developments in the German and Swiss market and are always looking for exciting cooperations or opportunities to bring your products closer to the consumer.
ff.k knows how to party: Whether it is an exclusive boutique event with 30 guests or a large-scale wine fair with 4,000 visitors – we organise target group-oriented events for you, including the entire process of event organisation from conceptioning to dismantling. We know about unusual locations and the best service providers, ensure excellent brand visibility, employ motivated staff, attract the right visitors and personally conduct everything at the live event, from stand construction to the supporting programme.
Good branding is first and most importantly a highly visible branding. For your brand visibility we think out of the box and place your brand in unusual contexts. Whether through product sponsoring or product presentations – we comprehensively advise you on how and where you can best address your target group. Anything is possible: we are just as present at the hip roof-terrace-party in the Berlin co-working space as in the blogger scene, the sustainable fashion fair or the several days lasting cultural festival that draws 2 million visitors and includes your own exclusive gourmet area and stage.
Who booked the billboard advertising your product in front of your shop where your tasting event takes place? We did. Advanced planning and perfect timing at ff.k Public Relations also means thinking of the right advertising opportunity early on.
Advertising can be an important element of a campaign to effectively address potential buyers via different channels and to strengthen your image in the long term. That is why we might run a large-scale poster campaign, distribute flyers to entire city districts, place digital advertising in the subway or stick give-aways on your products and have them distributed by tasting professionals directly at the POS.
© Picture: Prosecco DOC